Guess what? Pew Research just released a report that says 52% of the American population is already watching video’s online – thats 69% of all American Adults connected to the internet? The structural trend is undeniable: the average internet user now spends more time consuming online video content (11h 39m per week) than watching traditional TV (10h 15m per week)[1].
Now is the time to create great videos for your business. Let XTELWEB create video’s for your company, and then market them to over 12 video sharing sites! Video marketing has reached near-universal adoption in 2025, with 93% of businesses now using video as a marketing tool[2].
If this online video watching trend continues at its current rate of growth, by 2026 almost every American with an internet connection will be watching video’s online. So if your business does not have video’s – I guess you will be left in the dust! In fact, video content accounts for 82% of all internet traffic in 2025, making it the single largest category[2].
This data includes video streamed from websites like YouTube, Hulu, DailyMotion and Vimeo. It also includes downloaded online videos and has shifted heavily toward short-form content like Reels and TikTok[1].
Pew Researchers also found that sixty-one percent of adult American Internet users watch short clips, movies and whole television shows on video sharing sites like YouTube. These sites are continuing to explode in popularity and are on the path to dominating all activity done on the net. 71% of marketers think that short-form videos that land in the roughly 30 seconds to 2 minutes range perform the best[4].
Since 2007, there have been dramatic increases in the number of Americans who watch the following kinds of videos online:
- Comedy or humorous videos, which have risen in viewership from 31% to 50% of adult internet users. Comedy, memes, and viral videos are preferred by 35% of viewers today[2].
- Educational videos, which have risen in viewership from 22% to 38% of adult internet users. Tutorial or how-to videos are preferred by 25% of viewers[2].
- Movies or television show videos, which have risen in viewership from 16% to 32% of adult internet users. [source]
What does this mean? People are not going to stay on your site unless you have video on it. The video does not have to be complicated, and you will find that it’s very easy to create video’s for your company because your company, the products it creates or the services it provides is something you know about and talk about frequently. Creator and UGC become the “house style” in 2026, as consumers trust peers over branded content[4].
This includes video streamed from the web and downloaded video and encompasses sites such as YouTube, Vimeo, Hulu , DailyMotion and others.
In the current survey, Pew researchers found that the majority (61%) of American, adult Internet users watch short clips, television shows and movies on video-sharing sites such as YouTube. These sites have exploded in popularity over the past several years and are on a trajectory to dominate the space. By contrast, just 33% of Internet users in 2006 had watched a video on a vid-sharing site. 95% of marketers consider video a crucial part of their overall strategy[2].
The groups of people most likely to watch online videos include younger adults, men, the wealthy and the well-educated – a factoid which bucks current wisdom about YouTube comments. Social platforms are now the main media channel for audiences aged 16 to 34 for online brand research[5].
Asked about their experiences in sharing videos online, uploaders have these views:
- 41% agree they have been surprised by the number of people who watch their videos.
- 39% agree that no one other than their family or friends will watch the videos they post.
- 35% agree they sometimes feel they should be more careful about the videos they post.
- 28% agree that sharing videos online has helped them meet new people.
These figures were gathered in a survey of 763 internet-using adults between June 18 and June 21, 2009. The margin of error is +/- 4.5 percentage points for results based on adult internet users. [source]